Dec 05, 2023

20 Beauty Products From Target That Work Like Magic

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

When the aliens finally show themselves, I’m taking them to Target and showing them these beauty items so that we instantly become best friends.

BuzzFeed Contributor

And cruelty-free!

Promising review: "Loved the smell and it was super hydrating for my dry curls. Made my hair so much shinier and soft. This will definitely be a staple in my haircare routine." —Thriftytravelerk

Price: $9.99

Plus, it's cruelty-free and woman-owned!

Promising review: "I am in love with this AHA seaweed gel! I love how it gently exfoliates and unclogs my pores so I don't have to use harsh cleansers on my face. After applying this seaweed gel, my skin looks instantly brighter and smoother. It's the perfect primer!" —Lainey

Price: $12.99

Cruelty-free and vegan too.

Promising review: "One-hundred percent my favorite mascara. Doesn’t leave under eye smudges the way other mascaras did for me since this one is not oil- based. Love her so much. <3" —etc

Price: $10.99 (available in two colors)

Price: $38

Price: $20.49

And it’s Leaping Bunny Certified!

Promising review: "For the price, you cannot go wrong with E.l.f.!! Seriously, this lipstick formula is divine. Goes on smoothly and is pretty pigmented. No funky smells either. Lol." —devoram

Price: $9 (available in 16 colors)

Price: $32

Bonus points for being AAPI-owned.

Promising review: "I absolutely love this body butter! I have all their different scents but this one is one of my favorites by far. It shimmers and because of the magnesium in it, it takes away pain! After a long day of running errands and cleaning, I rubbed this on my arms and feet/ankles and pain immediately gone and got a good nights’ rest and woke up pain-free. HIGHLY recommend this one!" —Ash

Price: $8.99

Promising review: "This product is very lightweight. It doesn’t weigh your hair down like some of the other products I’ve tried in the past. Also leaves hair moisturized when it dries. Makes me feel more comfortable with my natural hair." —MrsKent

Price: $13.99

Price: $33.99

Promising review: "Best sensitive skin cleanser I had ever tried. Gentle, cleans well. and doesn’t dry your skin. Must-have." —Kayla W

Price: $14.99

Promising review: "I washed my face every night and morning, as I usually do but religiously for two weeks. Toner and then No7 Future Renew Night Cream!!!! My skin is softer, looks more radiant! Even my sons noticed!" —Stefania

Price: $29.99

Promising review: "The only brow pencil that works for me! It fills the brows without looking fake, stays all day, and the tip of the pencil outlines great! Get it and you won’t be disappointed." —misslilpatricia

Price: $6 (available in four shades)

Another cruelty-free product — yay!

Promising review: "This product has helped tremendously with my postpartum hair loss as well as keeping my scalp hydrated." —Tays

Price: $10.79

Promising review: "I have been hunting for a cruelty-free replacement for the Dior lip oil and this is it. It lasts longer and feels just as luxurious. At $8–$10 compared to Dior's $40, I will be buying this from now on. It is fantastic." —Susie

Price: $7.99 (available in 10 colors)

Promising review: "LOVE this adorable lil' balm. I think this is a slept-on product honestly. This is the perfect thing for the 'bitten lip/Popsicle pout' effect. It also feels so nice." —Hannah Andrzejewski

Price: $4.99 (available in six shades)

And it’s Black-owned!

Promising review: "I love this conditioning milk. Leave my babies’ hair so soft. A little goes a long way and it lasts long for both my girls with curly hair. We use every day." —LC10

Price: $11.59

Promising review: "I bought these yesterday and put some on my pimples. When I woke up after putting it on at night, it took out all the guck from my pimple and it was FLAT and not red. The other one was more of an ingrown pimple but if you use it for two days it should be gone. I really recommend especially if you have a tendency to scratch and pop your pimples!" —Target Reviewer

Price: $8.99 for a 24-pack (also available in a 72-pack)

Leaping Bunny Certified (we love)!

Promising review: "Perfect, barely-there coverage for minimal makeup days! Or can be worn under foundation for more glow. I’m obsessed!!" —Schlies

Price: $14 (available in eight shades)

Promising review: "I decided to buy this since I was getting tired of my makeup looking awful by the end of the day. Usually after 8 hours, my mascara is smudged below my eyes, my concealer is creased, and there are creases where my laugh lines are. After using this, my makeup looked nearly as good as when I first applied it after 8 hours, no smudges or creases. Wish it came in a larger bottle but other than that, definitely worth the purchase." —Sara

Price: $9.49

The reviews for this post have been edited for length and clarity.