NielsenIQ: Press

Press-on nail sales have made a comeback.

In 2019, Spate reported that press-on nails had increased by 103% in the past two years and predicted that interest in artificial nails would increase significantly in the following 12 months.

NIQ has now released a report that predicts artificial nail sales will outpace those of traditional polishes in 2023 for the first time.

Consumer nail searches have shown the following:

According to NIQ, projected sales in 2024 have artificial nails outselling traditional nail polish by $81 million.